Why start content marketing?
Why? Because the customer journey has changed. The rapid evolution of social and digital technologies has made information abundant, and your customers are turning to these channels first. Today’s business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. Do you want them to find information about your business? Or do you want to leave a empty space that either your competitors will fill with their own helpful content, or your would-be customers will fill with damaging complaints or feedback on your organization?